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Defining yourself as a Plastic Surgeon Through Your Website and Online Marketing

Defining yourself. As a plastic surgeon you do it every day. Every new patient that you take on as a client represents, in a way, a walking work of art that you helped to create. Whether you are helping to correct trauma, restore a little youth, or helping to increase self esteem, everyday your work is seen by thousands of accumulated people. No two patients of yours are ever the same. No two cosmetic procedures will ever be performed the same exact way. Its for this reason that patients not only come back to you, but refer their friends and family to you as well.

That’s why when it comes time to put your practice online, it’s critical, that you put as much effort into the online design and marketing of your website, as you do each and every one of your patients. Your patients don’t come to you for a “template” or to look like everyone else. They come to be themselves, but to express on the outside how they see themselves on the inside. The question you need to ask yourself becomes “Do I want the online reflection of me and my practice to look just like hundreds of other surgeons out there?” The answer to that question, of course, should always be no. With 70% of the U.S. population currently going online first to research everything from cars to plastic surgeons what do you think is the best way to capture those patients? A template website that looks just like everyone elses? Or a custom site that fits you, your practice, and really shows off what makes you unique?

Now when it comes to the marketing of your plastic surgery practice the first place you need to look is online. Why online? Well, online marketing, including search engine optimization and pay per click, have consistently shown that they have the lowest cost per acquisition of ANY form of marketing. Yes ANY. When you consider the cost of a single custom website with a proper SEO package it is about the same cost as a typical monthly direct mail bill. It’s at this time that the cost savings begin to become quite clear.

Perform a search for your location and what you offer, for example “Dallas Rhinoplasty” or “Los Angeles Breast Augmentation” you will see that there are currently surgeons there vying both in the pay per click as well as natural organic listings. They know that to compete in the world of plastic surgery you need a strong online presence and you need it today.

In closing you know you need to set yourself apart from your competition. You know you need to represent yourself in the best possible light to your potential patients and you now know some of the best ways to accomplish those tasks.

You need a custom website, or redesign, a complete online marketing plan that includes organic search engine optimization, pay per click management, and online reputation. As well, you need to work closely with the company you choose to accomplish these Tasks. All in order to really convey who you are to your potential patients, and truly define your practice online. When it comes to plastic surgery websites you are only as good as your design. So make sure that you’re always the best in your area. Both online and off.

Gen Wright

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