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Brian Pasch – Automotive Internet Reputation Management Strategies for 2010

Car dealers no longer ignore what consumers are writing about their brand online; learn to establish a winning strategy

The Internet has empowered consumers with new tools to express their satisfaction and dissatisfaction with car dealers online. Dozens of consumer review websites now appear on Google page one for searches on a car dealer’s business name. What are they saying about your dealership? Have you looked?

Add to this mix new mobile phone technology that can reward consumers for on-site reviews and you can see why dealers in 2010 need a reputation management policy and strategy.

Duration : 0:1:1

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