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Online Reputation Management Blogging Best Practices- Part 2

You need to commit to blogging at least once a day. Once you get the blog established, you may be able to find someone who is already is an established blogger and willing to commit to providing content.

Your blog posts do not need to be excessively long. Research shows that short posts about relevant topics will help you break the ice on the conversation.

An ideal candidate for blogging is a person who is already adept with the online environment, can consume and effectively present large amounts of information and can recognize industry trends.

It is important to design your to fit your target marketplace. (Use the best practices for web design article that I recently published) Create a URL that is uniquely descriptive to your target market discussion and format your blog to align with your overall offline and online reputation strategy.

Discuss best practices and relevant information in your industry presented as information or a resource. You should not aggrandize yourself, when you present your expertise in your target area your readers will eventually realize that you comprehend and effectively implement best practices.

In order to gain more marketplace visibility you should strategically provide links to other resources that your readers might find of value. Put some thought into this before you implement. The best rule of thumb here is that you r resources point to others that help fill the needs of your readers that you do not.

Make sure your blog is easily readable and easy to use. Bloggers occasionally write long, hard to digest paragraphs full of information. In order to e more effective, split the text into smaller sized formats and use bullet points. Use the same techniques for written communication that you do in offline marketing. Use formatting to emphasize and differentiate important points.

You should use images, as appropriate, to enhance your content and to help illustrate important points in your content. You should try to be creative with this tactic and not use the most obvious image, think a little deeper and go for a relational idea or metaphor.

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2 Comments

  1. Very helpful … Very helpful comments.Thank you!

  2. Conceptskatemedia

    Your information is … Your information is really useful, I am happy i found your channel and have subscribed

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