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In 2009 wealthy 2SM Super Network radio proprietor Bill Caralis was exposed visiting a ‘short-time’ motel at Tweed Heads with his accountant. His reputation as a ‘the family man’ was completely destroyed and he was totally humiliated within the radio industry as the footage was broadcast on You Tube. Hiis reputation remains in tatters and his (online) company name ruined .

Derek Taylor explains reputation is all about perception, so if you are having image problems on the internet consider confidentially contacting to avoid further humiliation and financial pain. Derek Taylor speaking from personal experience demonstrates how good (and bad) news is instantaneously distributed globally via the internet. Derek Taylor says it is imperative to embark on immediate damage control before potential publicity problems become terminal.

Duration : 0:1:13

[youtube 8zyN1VbsCqU]

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